Puma has unveiled 10 progressive and refreshing new kit designs for 10 of their top European clubs in a special digital launch even ‘The Show’ streamed on Puma’s YouTube channel at 19:00pm (CEST) on the 18th of August.
To launch the bold new re-interpretations of the clubs’ Third kits, PUMA presented ‘The Show’ hosted by renowned football journalist Kelly Somers. The show gave fans an exclusive first look at AC Milan, Manchester City, Valencia C.F, Borussia Monchengladbach, Olympique de Marseille, Stade Rennals F.C
Shakhtar Donetsk, Fenerbahee, Krasnodar and PSV Eindhoven’s new jerseys to be worn in their 2021/2022 cup competitions, The Show also featured special appearances from the clubs’ star players including Oliver Giroud, Fernandinho, Dimitri Payet, Esme Morgan, Laura Giuliana, Yunus Musah, and more.
Fans had the opportunity to win each jersey interactively throughout the show and Kelly was joined by Senior Product Line Manager Yannick Maspimby and Senior Graphic Designer Ulrich Planer to give insight into the Inspiration behind jerseys, rounding out an action-packed show.
As part of the Brand’s Faster Football Movement , PUMA aims to push boundaries, innovate and bring new fresh products to football.